Revlon, a pioneer in hair color innovation is taking the game one step further by releasing a product that completely personalizes the color experience
By: Wendy Lee Hynes
Color Sublime by Revlonnissimo has added to its wet line by introducing a new permanent and ammonia-free hair colour that takes client experience to the next level by adding a fragrance component to its formula. Color Sublime has offered three fragrances for your client to choose from, Zen Moment, Sweet Gourmet and Sunset Mood.
The proof is in the pudding, their advertising campaign takes the experiential aspect in a new creative direction using influencers to send their message. My Sublime Story follows three Canadian influencers from across the country through each of their daily routines. The influencers, (Cara Fourdan from Vancouver, Ariana Hicks from Toronto and Virginie Cousson from Montreal) contextualize Color Sublime as apart of their daily life, showing consumers why their new color is right for them and how their fragrance reflects who they are. Your clients can partake in the fun by creating their own story about who they are, why they chose their color and fragrance by hashtagging #mysublimestory on their own stories, adding to the conversation.
This is also great strategy for any stylist looking to up their social media game as a fun and interactive way for you, the stylist, to engage with your clients on your own social platform and expanding your own personal brand.