Wella's Discovery Tour

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We were honoured to attend Wella's Discovery Tour last night at the Glass Factory in downtown Toronto. With Dana Lyseng, Paul Nasrallah, Sabrina Simeone and Daniel DiTommaso colouring, cutting and styling hair on stage we got a preview of Wella Professional's newest must-have products! 
Dana Lyseng gave us a quick peek into the process of using Wella's revolutionary new "Color I.D," which allows different tones to be used without bleeding, bruising or mixing. Illumina Colour, Wella's most advanced colour science, was presented with tones from natural golden blonde to soft pearl with a smokey finish. Paul Nasrallah took us through a presentation of Wella's 2014 Global Trend Vision, "Urban Native Collection" as he expertly shaped hair onstage and gave it some extra shine with Wella's new Oil Reflections. Daniel DiTommaso and Sabrina Simeone teamed up for a cut and style demonstration of the latest from the Sebastian collection "Evotech." DiTommaso, Nasrallah and Lyseng joined forces for the finale, going heavy with Nioxin's Styling Niospray, Sebastian's Shine Shaker and Texture Maker to create amazing styles!

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