Hair on the Avenue's Fall/Winter 2012 Film

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Toronto's Hair on the Avenue releases its Fall/Holiday Hair: The Metamorphosis of Style. The video, shot by Noam Kroll and styled by Kelly Araujo, depicts four of fall's biggest trends: the lengthy braid, the dramatic fringe,  the Kate-in-the-Middleton, and the over-the-top updo.
“Fall hair is the dramatic apex of the previous season’s lengthening and care-free beachy texture,” says Luis Pacheco, colour savant and founder of Hair on the Avenue. “We thought a dramatic short film was the best way to bring the fierce emotion to life with the looks that are going to be dominating trendsetters this fall and winter,” he says.
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