Home > Press Box > I'MPOSSIBLE 2012

      John Paul Mitchell Systems welcomed 3,500 hairstylists, salon owners, media and special guests to its Gathering 2012: I'M POSSIBLE at the Aria Resort, Las Vegas on July 16 and 17.

     The event included Look & Learn, Hands-ON and interactive educational workshops featuring new ideas and

techniques in cut, colour and styles, business-building courses and products. CEO John Paul DeJoria welcomed guests at the Grand Opening along with partner Angus Mitchell and JPMS' creative and artistic teams.

For the first time, the Grand Opening and Grand Finale shows were streamed live to salons and homes around the world.

     The Gathering 2012 also introduced JPMS' new product line: Paul Mitchell Curls, launched within an

interactive digital experience with video booths, a live Twitter wall, photo booth and the "Truth About Curls" microsite. This year's Gathering was the most digitally connected with attendees and the PM global family.


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