Matrix creates Miracles at Luminato

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Matrix partnered up with six emerging Toronto artists at Luminato for a celebration of art and a new generation of hair products. The Matrix Total Results Miracles pop-up gallery tent at David Pecaut Square consisted of three zones: The Stylist Zone for hair consultations, The Artist Zone, displaying video featuring the talents of each artist and the Product Zone featuring the Total Results Miracles line.

The artists under the tent included: Christine Kim, Famous Players, Selena Wong, Typecast, Juma, Conor Cafisco of Matrix.
 
"We are proud to be working with some of Toronto's most talented emerging artists," said Vincent Lemieux, Vice President and General Manager of MATRIX Canada. "Total Results is an emerging community brand, there's hard work behind every hair miracle that we've created, just like each artist involved works so hard to showcase their talent. This similarity gave us the idea behind this year's brand activation."


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