The New Amazonian

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The New Amazonian

The Amazonian Collection from Gina Conway Aveda Lifestyle Salons & Spas captures the energy and beauty of feminine power. Diffused curls, waves, plaits and movement are fortified with defined shapes and a varied palette of luminous shades in copper and gold. The strong outlines of these evocative styles are complemented with clothing of repurposed and recycled materials in feather, fabric and metal; while the echoes of cross cultural tribes are amplified in make-up that accentuates those most feminine of attributes: eyes, lips and cheekbones.

Gina commented, “We wanted to bring all of our ethical Aveda values to these looks while expressing female strength and beauty through our hair work and art direction. The Amazonian collection illustrates one moment in our journey as both creatives and professionals.”

Hair: Gina Conway Aveda Lifestyle Salons and Spas, London
Make-up: Jo Sugar
Styling: Jared Green
Art Direction: Gina Conway
Photographer: John Rawson

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