Redken takes on NYFW

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Redken takes on NYFW

 

Redken Global Styling Director Guido created a cool, clean look at the Coach presentation this season, playing up the individual personalities of the models and the coolness of the new collection. He washed the hair with Redkens new Frizz Dismiss Sulfate-Free Shampoo and Conditioner and let it dry naturally to create clean, frizz-free texture, and then applied move ability 05 lightweight defining cream-paste near the part for a smooth finish with natural shine.

 
Create the Look
 
At Coach this season I left the hair as natural as possible and really played up the individual personalities of the girls. A lot of the shows this season want to keep the girls personalities they dont want armies. So, I started with clean hair, washing the girls hair the night before with Redkens Frizz Dismiss Sulfate-Free Shampoo and Conditioner to get rid of any frizziness or wildness, and then let the hair dry naturally to get that great texture. I created a part thats just off-center so it feels very not-thought-about, and then applied a bit of move ability 05 with my fingers to take any frizz away. Theres this sort of coolness about natural hair, and well probably see a lot of it this season because it feels very modern.” - Guido, Redken Global Styling Director
 
 

 
Redken Global Creative Director Guido created a look with the perfect balance of sophistication and ease on the runway at Victoria Beckhams Fall/Winter 2015 show. Using Satinwear 02 prepping blow-dry lotion to get a silky smooth blowout and Forceful 23 super strength hairspray to rake the hair back into a ponytail, Guido created a soft style with just a touch of toughness to enhance the modernity of the collection.

 

Create the Look
 
The Victoria Beckham idea of beauty is very pulled together with a very easy kind of attitude. This very simple, sort of half-ponytail is both a sophisticated look and an easy look, which creates a modern feeling on the runway with Victoria’s beautiful new collection. The key to this look is the quality of the hair. First, I applied Redken’s Satinwear 02 to damp hair, and blow dried the hair back and away from the face using a flat brush to get a silky smooth finish. Then, I sprayed my fingertips with Redken’s Forceful 23 hairspray and used my fingers like a comb to rake the hair back into a ponytail to get theses comb marks so there’s a sense of toughness to the look. I secured the ponytail in the center of the head with an elastic and created a loop by leaving the ends out so that on the runway there’s a little bit of toughness with a little bit of softness.” - Guido
 
 

 
Referencing the revolutionary, rebellious style of the Guardian Angels from the 1980s, Redken Global Creative Director Guido achieved a style with perfectly defined texture to balance the berets seen on the runway at the Marc by Marc Jacobs Fall/Winter 2015 show. Guido created light, messy texture by saturating the hair with Redkens Full Frame 07 all-over volumizing mousse and then allowing the hair to air dry, to enhance each girls individual style.

 

Create the Look
 
Its all about the revolutionary, rebellious girl at Marc by Marc Jacobs today. The Guardian Angels are kind of a reference point for the look, which has a very 80s feeling. Each girl is wearing a beret with different symbols and badges, which really makes the style. The hair is very textured, which I created by saturating the hair with Redkens Full Frame 07 mousse, scrunching it a bit with my fingers and then just letting it air dry to get that light, messy texture with just enough definition,” says Guido. Top off the look with a mist of Redken Diamond Oil High Shine Airy Mist and voil
à! 
 
 

 
Taking inspiration from rock-and-roll legend Marilyn Manson, Redken Global Creative Director Guido achieved a dark, downtown look for the runway at Alexander Wang this season. Using Redkens Diamond Oil High Shine Airy Mist and Forceful 23 super strength hairspray in unconventional ways, Guido created a wet-looking, gothic style to go with the darkness of the designers new collection.
 
 
 
Create the Look
 
The Alexander Wang girl always has a very cool, urban, downtown look. This season, its meant to feel very heavy, rock-and-roll and sort of dark its very Marilyn Manson-feeling. I used Redken Diamond Oil High Shine Airy Mist and Forceful 23 hairspray to achieve a very greasy, kind of stringy and shiny look. I drenched the hair, by twisting small sections, with the Diamond Oil High Shine Airy Mist so it feels very lank. Then, I just parted it so the ears stick out and teased the crown a bit to add some shape, locking it in with Forceful 23. A lot of the girls have their own hair, and each is slightly different. The more individual the girls look for this show, the better." - Guido
 
Images provided by Redken 

 




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