Farouk's Revolution

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Farouk's Revolution

Farouk's Revolution Driven by Canadian Rocky Vitelli 

Every year Farouk Systems ''Join The Revolution' International Conference features artists from all over the world who come together to present and compare international trends in avant-garde styling.

This year Farouk Systems made brought the public's attention to some of their most recent and upcoming initiatives that they are proudest of such as:

  • Basim Shami, Chief Executive Officer of Farouk Systems, announced that Farouk Systems will be participating in New York's Mercedes Benz Fashion Week.
  • Andre Chiavelli, Executive Vice President of Global Corporate Strategy, outlined Farouk's efforts to end counterfeit CHI products.
  • Faroukl System’s CHI School, in partnership with Lonestar College in Houston has already begun to establish the first accreditation-based educational centre to offer degree programs along side Lone Star College’s cosmetology program. 
  • Bright Pink Foundation: CHI will be working with Bright Pink, a national non-profit organization, focusing on the prevention and early detection of breast and ovarian cancer in young women.

  "I have been preparing for well over a month on my idea and execution with the Global Board Presentation and with Team Canada. I have put a lot of thought and emotion into developing both concepts," said Rocky Vitelli, World of Hairdressing - Team Canada

Vitelli was joined by his European, Central American and Mexican counterparts; respectively Maurice Den Exter, Ivan Rodriguez and Leonel Rodriguez.

 "It's all about uniting hairdressers that share the same mission and goals," says Lisa Marie Garcia, VP of Education & Shows. "'Join The Revolution' is all about leading the way into a future filled with innovation and passionate people."

This summer over 4,000 stylists, models, educators and industry influencers from all over the world will gather to celebrate the work of 26 artists from 13 different countries. 

Follow the hashtag #faroukcancun13 to to see photos and messages from the Farouk experience to see what it means to 'Join The Revolution'.  


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