Novalash LashOff Winners!

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Novalash LashOff Winners!

NovaLash® is excited and proud to announce its latest Eyemazing LASH Artist of the Year, Bianca Martinez from Yuma, AZ. Congratulations also to LASHoff’s Fans’ Choice Finalist, Francesca Mastalka of Englewood, CO.

NovaLash’s LASHoff competition has been finding and awarding talente
d Lashionistas since 2011. Among the many entries received each year, two winners are chosen: LASH Artist of the Year and Fans’ Choice.

A judging panel consisting of NovaLash CEO Sophy Merszei, as well as elite and highly experienced Advanced Master Stylists and educational professionals, determine the LASH Artist of the Year based on very competitive video submissions. This highly desirable award is given to a Certified NovaLash Eyelash Expert who is not just an extraordinaire in eyelash application, but has the ability to educate clients, choose appropriate products, be technically adept, and speak professionally and knowledgeably about their NovaLash business.

The Fan Favorite winner is chosen based on their outstanding before and after eyelash application photos. NovaLash narrows down the submissions before one is crowned by the public through on-line voting through NovaLash’s Facebook page.

Kudos to LASH Artist of the Year, Bianca Martinez, who will receive up to $10,000 in cash and prizes and will be named NovaLash Brand Ambassador for the year. Top marketing, advertising and PR companies will be brought in to help promote her business and there is an opportunity for Bianca to get her luscious lash work published in a global magazine. A photo shoot with world class photographers, stylists and hair professionals is also included in the prize package.

The LASHoff Awards Celebration will be held in February in Houston, TX. “I owe my success and independence to NovaLash. Having great products and a company that stands behind each Lash artist is a must,” Bianca Martinez, 2015 LASH Artist of the Year.


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